Five ways to spring clean your business
Award-winning business coach, Darryn le Grange, from ActionCOACH Ignite, shares five tips to help business owners effectively spring clean their businesses.
The season for cleaning out garages and spare bedrooms has arrived.
But spring cleaning isn’t necessarily just for your home, your business can benefit from a good uncluttering too.
Instead of bringing out the buckets and mops, it may be time to re-evaluate what’s working and what’s not in your business.
Award-winning business coach, Darryn le Grange, from ActionCOACH Ignite, shares five tips to help business owners effectively spring clean their businesses.
Improve your processes
Ask yourself: what could you be doing better? Large initiatives or starting from scratch is not necessary. It’s the small changes that can make the biggest difference in your bottom line.
Start by getting your team together to identify processes that you can improve, which will save time in productivity and cut costs for the coming year.
Review your marketing plan
Make time to review and revisit your marketing plan and evaluate which lead generation strategies have and haven’t worked.
It may be necessary to rework or adjust certain strategies or choose a few new ones.
Update your website and social media
Go through and evaluate your online presence. Is there some copy on your website that could be rewritten to sound better or more accurately reflect slight shifts in your target market, or what kinds of services you are focusing on now?
Is your brand being represented as accurately as possible? If not, now is a good time to address these small details that make a big impact.
Review your finances
Spring is the perfect time to improve the financial intelligence of your company. How are your company’s finances?
In order to increase financial control and account for fluctuations in the economy, conduct a thorough review of your finances – both business and personal.
Numbers on their own are just that: numbers. They need to be interpreted and turned into information that you can use to make decisions in your business.
Use this data to make better decisions so you can take your company to the next level.
Take time out
Making time to take a break is crucial to your health and that of your business. This may be as simple as getting out of the office, going away for the holidays or spending quality time with your family.
The key is to be outside of the ‘work’ context, both mentally and physically. You will find that when you return to the office you’ll be able to approach your business with a fresher perspective.
