NEW sponsors Kyocera Document Solutions South Africa signed a sponsorship agreement with The Sharks rugby team on Thursday evening at Growthpoint Stadium Kingspark.
The contract will start in January 2014, bringing the company closer to potential customers, not only within Southern African, but also across the world of Super Rugby.
The value of the sponsorship has not been disclosed.
The Kyocera logo will be the brand millions of people see on the back of the new official jersey.
Wayne Holborn, general manager at Kyocera Document Solutions South Africa, said at the announcement: ‘To use the words of the founder of Kyocera Corporation, Kazuo Inomori, we have always ‘possessed a challenging spirit’ and we believe The Sharks mirror our approach.
‘We are excited about our partnership with The Sharks and see great synergy and potential, not only from a marketing perspective but also as a way to associate ourselves with a global winning team.’
The Sharks brand is recognised across the globe as a sporting brand market leader – in innovation, match day activation and brand communication.
‘We strongly believe in the ability of sports to empower, energise and inspire people to be the best they can be and use that challenging spirit.
‘We’ll be ensuring that we bring our own ethos into play alongside that of The Sharks to bring us closer to our current and potential customers,’ says Holborn.
The Sharks CEO, John Smit said: ‘We are delighted to partner with Kyocera and look forward to a mutually successful partnership which is based on excellence and foresight.
‘Our vision is to take The Sharks brand to new heights and we are delighted to align ourselves with one of the world’s leading manufacturers who share our vision and values.
‘It is a unique opportunity when two leaders in their respective fields can come together in a partnership such as the one we are announcing.
‘We are thrilled to have their logo adorn the back of our jersey from 2014,’ said Michael Ablett, The Sharks Marketing Manager.
