Our fake news-free promise to you
Control where, when and how your brand is represented
Fake news sites and spam ads – these are two things we wish we could stop seeing in 2019.
But somehow, they always seem to pop up during the most innocent of browsing sessions.
Not on our watch!
2018 was a year of horrid revelations:
Facebook had sold its fans’ information to third party vendors… Millions of Google account holders’ personal information was breached… Fake news had been purposefully created to manipulate political outcomes…
Most concerning was the report that by buying into Google’s programmatic advertising, some of the largest South African companies had been unwittingly advertising on dodgy websites.
Sadly, many of the companies retorted that due to Google’s algorithm, they had no control over where their adverts end up – but that should not be the case.
Had these companies advertised with the well-established, reliable and well-respected Caxton platform, they would have had absolute control of where, when and how their branding is represented – and even who gets to see these adverts.
By advertising on Caxton’s community newspaper online platform – either collectively and nationally, or hyper-locally and geographically driven – companies are guaranteed that:
- Your advert appears on a trusted website, backed by a company that has been part of the media industry for many decades. We know our stuff!
- Your advert will be seen by thousands of people who visit our website(s) on a daily basis for reliable up-to-date hyper-local news.
- We will assist in designing and placing your advert in such a manner that promotes your company in the best possible way – and you will have a say how on how we do it.
- Your advert will be placed among high quality, reliable and accurate content, curated by award-winning journalists, designers and digital specialists.
- You will not share the space with unsavory ‘pop up’ adverts.
Caxton is a well-known and trusted company consisting of local trusted newspaper brands and distributors, so you can bank on the fact that with us, your adverts are safely delivered, on the correct websites, reaching the perfect audience.
Give us a call to see how we can assist you in your online marketing strategy or email online@zob.co.za
