12 steps to making your pet famous

Everybody loves watching silly cats on the Internet.

Those little blobs of adorable fur and other silly pets make for great viewing.

Have you ever watched your pet do something utterly daft and thought ‘I should have shared that’. Have you ever thought that perhaps your pet could make some money instead of you spending it?

Then you have just taken your first step towards becoming a ‘pet influencer’.

Want to know how to make your pet a famous name like Jiff Pom, Grumpy Cat, Doug the Pug?

Here are 12 steps to Internet success, courtesy of international influencer platform, indaHash:

1. Study pet influencers such as Grumpy Cat and Jiff Pom – these are pet influencers that have huge reach and success. Tracking what they do, the type of content they create, what does well and what doesn’t will inspire you when it comes to your own posts.

2. Be unique and find your angle. You need to stand out and build an audience around your story, so think hard about why someone would want to follow your profile or why they would find it interesting or entertaining.

3. Use the appropriate hashtags. See what other pet profiles are using and pick the ones that make sense for your pet. This will help you get found a lot easier. A great rule of thumb is to use around nine hashtags per post.

4. Post frequently! There is so much content being generated and platform algorithms often change the chronological order of posts, so you need to post quite often. According to the indaHash study, Women are the New Media, 44% of successful influencers post 1-3 times a day.

5. Try photos and videos. Video is something that social media platforms are really hungry for and often improve your reach. This can also help your content to be seen by more people.

6. Understand what gets people talking about your pet. Does it never stop slobbering? Does it fall in love with every tyre it meets? Does it sleep in the strangest places?

Leverage these unique qualities to entertain your audience.

7. So cute! Fluffy and cuddly pets definitely have the widest appeal, but also the most competition. Sometimes the quirkier and more different the pet, the more you can cut through the clutter and be seen.

8. Create a style, voice and story and stick with them. These will be what define your pet. These will be the personality of your pet and their platform and will carry them into social fame.

9. Look for opportunities to take photos and videos in the moments when they are being cute or funny as that’s where the gold is… in the moment!

10. Don’t try too hard! You need to keep your pet’s dignity, so don’t go to extremes to create content that will resonate with your audience. Think carefully about the content you are creating so it isn’t cruel. Not only is this unfair to your pet, but it can have very serious consequences if people perceive you as being cruel online.

11. Be spontaneous. Pets are often fun and happy to be photographed or played with, but this has a line. If you can’t get that perfect photo the first time around, just give it a rest and try again later. Often it is that spontaneous shot that really wins the day.

12. It’s all about love! You need to be a responsible owner and treat your pet with the love and care you would give your child. Don’t go out and buy an animal with the sole purpose of becoming famous and making money. They aren’t objects to make money. The most well-known pet influencers are clearly animal lovers who have pets with unique facial features or mannerisms and who bring these to light with their love.

From pet care to pet laughs to pet fame – you can take your fluffy friend on a wonderful journey through the social media world and see them make waves and plenty of virtual fans.

Just remember to be authentic and focus on fun. These are two of the biggest keys to unlocking the pet influencer kingdom.

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