Saving the world – one petition at a time
By choosing a cause you care about, signing and sharing on social media and tagging friends, you will demonstrate how simple it is to take action on World Environment Day
TODAY, World Environment Day, Greenpeace Africa has launched VUMA. EARTH (www.VUMA.earth) – an online campaign platform on which ordinary citizens can run environmental petitions.
The platform seeks to grow an environmental movement and give a voice to millions of Africans across the continent, and provides a space for Africans to start campaigns that address environmental issues affecting their local communities.
‘It is important for African people to stand up against the abuse of the environment because it is our heritage at stake and VUMA.EARTH is a tool to help facilitate this,’ said Angelo Louw, Greenpeace Africa Digital Mobilisation Officer.
He says that VUMA.EARTH is a full-on campaign management tool that allows users to set up petitions, easily communicate with supporters and set up offline events.
A particularly useful function of the platform, within the rural African context, is the ability to capture signatures offline for later use.
To garner momentum for this platform, Greenpeace Africa is calling on supporters to get friends and networks to support any of the environmental causes on the platform which they believe in.
‘By choosing a cause you care about, signing and sharing on social media and tagging friends, you will demonstrate how simple it is to take action during this World Environment Day.
‘Using the platform will also demonstrate the potential of ordinary citizens’ networks to affect change.’
‘Many people think it is hard to get involved in protecting the environment because they feel that they can only do that by showing up at protests and clean-ups.
‘While it would be amazing for people to commit to environmentalism at that level, taking a stand for the environment is as simple as signing and sharing an online petition.’
The call-to-action is simple
• STEP ONE: Choose a cause you care about
• STEP TWO: Sing it and share it on social media
• STEP THREE: Tag your friends
Social media has made it very difficult for decision-makers to sweep urgent environmental matters under the carpet.
VUMA.EARTH offers a platform to mobilise African people to stand up for the environment.
Useful links
www.Greenpeace.org/africa
https://WorldEnvironmentDay.global
www.WorldOceansDay.org
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