Browse online for Christmas gifts
Caxton announces the launch of www.dealfinder.co.za
Check out the Zululand Observer website for the latest shopping deals.
Caxton CTP Publishers and Printers and its sales arm NAB, has announced the launch of www.dealfinder.co.za, which allows consumers to browse for deals online by area, retailer, category or even by brand name.
Dealfinder allows shoppers to find the best deals in their area, at any time. Essentially, traditional printed inserts become even more functional by making them searchable, geographically relevant, user relevant and available to shoppers 24/7.
General Manager of Dealfinder, Marc du Plessis said, ‘Dealfinder is not a price comparison site, but rather a functional online showcase of in-store deals.’
For retailers, Dealfinder is a powerful tool to establish what consumers want.
‘While consumers can sign up for category, brand or product alerts, retailers and brands will be able to communicate directly with consumers who have shown an interest or are in the market for particular products,’ said Du Plessis.
A range of marketing tools have been made available to retailers subscribing to Dealfinder, including access to a database of consumers who have ‘wishlisted’ a certain item, SMS or email marketing campaigns to targeted consumer groups, sponsored competitions, gamification in the form of interactive competitions and campaigns, a mobile site and apps to come, allowing on the go browsing.
In South Africa, online retail sales only represents around 1-2% of total retail sales, however the browsing/researching online behaviour is huge and consumers still choose to make the vast majority of their purchases offline.
Consumers use inserts in their local papers to pre-plan shopping trips, Dealfinder.co.za is an extension of these printed inserts.
‘Markets are thin and not many people are in the market for an item at any given time. That’s why media that has mass reach, like our local papers coupled with Dealfinder.co.za, are the only platforms that will deliver prospective buyers week in, week out,’ said Du Plessis.
