Social investment needs a collective approach
Corporate Social Investment initiatives must be aligned to bring about real change
COLLECTIVE corporate social investment (CSI) will see greater returns in the future.
This is according to uThungulu Community Foundation CEO Chris Mkhize, who said companies must reinvent the way in which they plan CSI.
‘South Africa appears to be entering a new era in the process of developing and finding innovative ways of promoting skills among young people.
‘These are exciting developments, but we must also create a new playing field for an inclusive and coordinated social dialogue on corporate social investment.
‘There needs to be a framework to discuss needs of all relevant stakeholders, namely government, civil society organisations, business enterprises, trade unions, employers and employees.
‘The key way of doing this, for everyone to win, may be by bringing together stakeholders around CSI initiatives and aligning their interests in a singular vision for sustained and coordinated socio-economic development.’
He said CSI must not be a competitive space.
‘I agree with FirstRand Foundation Chairperson and FirstRand CEO Sizwe Nxasana, who said they strive to find and showcase the best possible CSI strategies and initiatives and, through public engagements, create a collaborative platform through which they can contribute to the efficacy of the CSI industry.’
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